Travel package with Korean cheerleaders Lee Da-hye and Lee A-young, who are popular in Taiwan, expects more than 2,000 visitors by the end of the year. Fan meeting tours will be held in Busan and Jeonju
It is expected that more than 2,000 Taiwanese tourists will visit Korea to see Korean cheerleaders by the end of this year.
The Korea Tourism Organization has collaborated with Korean cheerleaders Lee Da-hye and Lee A-young, who are popular in Taiwan, to plan and launch a “Korea Travel with K Cheerleaders” product.
The characteristic of this travel product is that it consists of a tour of Busan and Jeonju with a Korean cheerleader. It was designed to expand the demand for Korean tourism and expand the base of local tourism by discovering new tourism contents to Korea.
Since mid-May, two cheerleaders, Lee Da-hye and Lee A-young, have taken the lead in selling travel products to Korea. As of early July, more than 1,200 people have already purchased products, and the number is expected to exceed 2,000 by the end of this year.
In commemoration of the launch of the travel product, the corporation has prepared a special event to join the two cheerleaders. On top of that, it will introduce eco-friendly travel products with Ryan, Taiwan’s leading travel agency.
First, on the 9th, cheerleader Lee Ah-young conducted beach cleanup activities with 90 Taiwanese tourists at Haeundae Beach in Busan. We had a fan meeting in the afternoon. Starbucks provides tumblers to practice eco-friendly travel, adding to the meaning of the event.
On August 18, cheerleader Lee Da-hye plans to enjoy Jeonju Bibimbap Making Experience and Jeonju Hanok Village Walk with Taiwanese tourists in her hometown of Jeonju. More than 100 Taiwanese tourists are expected to participate in the event with Cola Tour, Taiwan’s largest selling travel agency for Korean products.
In addition to this cheerleader product, the local travel industry is also paying attention to the emergence of a variety of tourism products to Korea by releasing a series of local festivals such as watching Korean professional baseball games, local festivals such as Haman Nakhwa Nori, and ESG-related products, said Ho Soo-young, head of the Taipei branch of the Korea Tourism Organization.
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