February 19, 2025
Agoda Shares Top Food Destinations in Asia

SINGAPORE, Oct. 3, 2024 /PRNewswire/ — Food isn’t just about eating, it’s about exploring, experiencing, and enjoying every bite. And the best place to do that is where a favorite dish originates from. Digital travel platform Agoda has unveiled the top destinations in Asia that travelers visit specifically for a culinary trip, and it’s South Korea that takes the crown for foodies on the move.

(PRNewsfoto/Agoda)
(PRNewsfoto/Agoda)

No less than 64% of travelers to South Korea shared with Agoda that South Korea’s culinary delights are their main reason for traveling. The land of kimchi, Korean barbecue and fried chicken is followed closely by Taiwan (62%), with Thailand (55%), Japan (52%, and Malaysia (49%) completing the top five. The study surveyed over 4,000 Agoda users after they completed bookings to destinations in various markets.

Top Five Foodie Destinations

(Based on Agoda’s survey data)

1.      South Korea

2.      Taiwan

3.      Thailand

4.      Japan

5.      Malaysia

Andrew Smith, Senior Vice President, Supply at Agoda said, “Food is a cultural experience. Some travelers are so passionate about food that they book a restaurant abroad even before securing their flights. Our survey data clearly shows that travelers are seeking out destinations where they can immerse themselves in local cuisines and traditions rather than just sightseeing. Agoda is proud to offer great value deals to visit these foodie heavens, so that there’s more left to spend on the tastiest local dishes.”

Here’s a whirlwind Culinary Tour Through Asia’s Top Five food destinations:

1.      South Korea

South Korea’s culinary scene attracts foodies from all over the globe, undoubtedly helped by the popularity of K-dramas and movies which frequently showcase unique gourmet experiences. On Jeju Island, savor fresh seafood and melt-in-your-mouth heukdwaeji (black pork) sizzling on a traditional Korean BBQ grill. Adventurous eaters will enjoy ganjang gejang (raw crab marinated in soy sauce) – a dish guaranteed to spark conversation (and maybe a little sweat!) in coastal cities like Incheon. For comforting soul food, visit Gangneung for some chodang sundubu (hot soup with soft tofu). Traditional markets, such as Gwangjang Market in Seoul, are a great place for street food like tteokbokki (spicy ricecakes) and bindaetteok (savory pancakes).

2.      Taiwan

Taiwan is a culinary wonderland where ancient traditions and modern influences collide. Taipei’s legendary night markets, like Shilin and Raohe, are a must-visit experience for any foodie. From the infamous stinky tofu to the global sensation of bubble tea. In Tainan, traditional dishes like danzai noodles and milkfish soup highlight the island’s deep food heritage. Taiwan also offers a unique tea culture, with Alishan’s oolong tea holding a place in every tea lover’s heart.

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