“More than half of our Korean customers are family.”
Premium All-Inclusive Resort Club Med celebrates its 75th anniversary this year. To commemorate this, Club Med will present the “Club Med Phuket Pop-up” at COEX Mall Live Plaza in Samseong-dong, Seoul until the 11th. Club Med Asia Pacific CEO Rachel Harding and Club Med Korea CEO Kang Min-kyung attended the opening ceremony of the pop-up zone to reveal their 2024 achievements and plans for 2025.
“Last year, we welcomed more than 1.5 million customers from around the world,” Harding said. “We are strategically expanding our exclusive collection that provides a luxurious experience and our mountain resort that focuses on skiing.”
He also mentioned the spirit of Club Med. CEO Harding said, “ClubMed is not just a resort, but an attractive lifestyle vacation brand.” Currently, ClubMed is located in 75 regions around the world in search of the best beautiful locations that anyone wants to visit. In addition, we are trying to make full use of local colors such as food and cultural activities to reflect local culture as much as possible.
In addition, executives and employees (GOs) from more than 130 countries are responding to customers in more than 30 languages to make them happier and more comfortable. About 80 Korean GOs are active in Club Med around the world.
In line with recent trends, it is also focusing on minimizing inconvenience from reservations to the moment it arrives at the resort by utilizing technologies such as AI. Lastly, we are doing our best to do our best in community activities with a sense of mission for a life that coexists with local people as well as local nature.
“This effort is showing more than double-digit growth,” Harding said. “In particular, the Asia-Pacific region is growing more than 20% year-on-year, and the number of customers is growing more than 40%.
He reiterated his goal of focusing on Exclusive Collection and Ski Mountain Resort this year. CEO Harding said, “We are pursuing luxury that comes from real experiences, not just luxury by name,” adding, “Mountain Resort is also receiving good responses from all over the world, especially Hokkaido, Japan, and the satisfaction of Korean customers is very high.”
In fact, data released by ClubMed showed a steady increase in demand for mountain resorts in the Asia-Pacific region. The Asia-Pacific region’s reservation share accounted for 46% of the total, up 56% year-on-year.
Kang Min-kyung, CEO of Club Med Korea, also took over the microphone under the theme of last year’s earnings announcement. “2024 was the highest sales ever,” he said, adding, “It seems that customers are interested in the experience and value of ClubMed.”
“ClubMed is considered the best destination for family travel, as 54.3% of Korean customers who visited ClubMed last year are families,” CEO Kang said. “In particular, ClubMed Phuket has the highest rate of Korean visits by families in the world at 18%. Singapore, Australia, and France are next,” he explained.
Based on this background, Club Med reorganized the rooms of Club Med Phuket operating in Phuket, Thailand. Named “Family Oasis,” the room is a family-tailored space with a terrace connected to the children’s swimming pool “Splash Park.” Up to two adults and two children can stay, and it provides a variety of health drinks and menus for children, including a dedicated snack bar.
CEO Kang said, “If you are new to Club Med or want to face a global atmosphere, Phuket Resort is perfect,” adding, “It is a place where Thai culture is well harmonized, and swimming pools and restaurants have been renovated.” He emphasized, “I recommend it as it fits well with the experiences and values preferred by Korean travelers.”
CEO Kang recently summarized the trend of Korean tourists, which has been remarkable, into four categories. ▲ Ski Vacation ▲ New Luxury ▲ MZ Workshop ▲ Early Bird Booking That. In particular, he introduced that Korean tourists are highly interested in ski vacations, mainly at Club Med Resort in Hokkaido, Japan. Analysts say that the attractive response continues as you can learn and ride skiing, as well as enjoy all the activities you can enjoy at other Club Med resorts.
In addition, he said that it is more important to see where, what kind of experiences and how to enjoy them, not the luxury experiences that often emerge, and that this part fits well with Club Med activities. In addition, he explained that the free atmosphere workshops and early reservation culture favored by the MZ generation also fit well with the culture pursued by ClubMed.
CEO Kang said, “With the opening of a direct Jin Air flight to Ishigaki, Japan on February 14, reservations for the Ishigaki Kabira Resort have increased significantly,” adding, “As it is called the ‘Maldives of Japan’ in Japan, it is a paradise for marine sports and a beautiful sea is attractive.” I recommend it as another family travel destination,” he said, hoping for interest.
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