The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization successfully completed the “K-Tourism Roadshow” in Singapore.
The road show held in Singapore Plaza Singapore from the 16th to 18th was held to commemorate the 50th anniversary of diplomatic relations between South Korea and Singapore.
More than 375,000 Singaporean tourists visited Korea in 2024, growing more than 53% compared to 2019, achieving the highest performance ever.
The revisit rate of Singaporean tourists visiting Korea (based on the 2023 foreign tourist survey) is 61%, higher than the overall average of 56%.
Based on the characteristics of Singaporean tourists who are very interested in Korean culture as a whole and have a high rate of experience in visiting Korea, the corporation introduced various programs focusing on “daily” tourism contents that allow you to feel the daily life of Korea.
At this event held at a large shopping mall in Singapore, various theme halls such as △K-Beauty and Fashion Experience Zone △K-Travel Product Promotion Zone △K-Culture Stage Zone △K-Travel Quiz Zone were set up and received visitors.
Korean beauty companies and K-fashion personal shopper companies participated in various showcases and consulting such as Korean skin care, makeup, color consulting, and fashion styling.
In the ‘K-Travel Quiz Zone’, the intimacy of local tourist destinations was increased through kiosk utilization events that analyze participants’ travel MBTI tendencies to recommend customized local tourist destinations and provide commemorative photos.
At the K-Culture Stage Zone on the 17th, Lim Si-wan, the lead actor of “Squid Game Season 2”, held a “Travel Talk Show” and introduced the hidden charm of a region that only Koreans can know, which received a hot response.
Singer Punch’s drama OST mini concert, K-pop dance class, and JUMP team’s performance also heated up the venue by providing visitors with a variety of K-culture experiences.
At the roadshow site, 10 major travel agencies in Singapore operated promotional booths for cold-related products, selling more than 600 cold-related products for three days, and achieving sales of about 1.54 billion won.
“Singapore is one of the important inbound markets that is sensitive to travel trends and shows high revisit and local tourism rates,” said Kim Jong-hoon, acting head of the International Tourism Division at the corporation.
Meanwhile, the corporation is also working with five airlines, 24 major travel agencies, four local governments, and global OTAs “Klook” and “KKday” to conduct online road shows through Singapore travel platform Tripzilla.
The online road show, which runs until the end of May, is holding a K-culture tourism product exhibition, airline special promotions, and special discounts on travel products.
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