The tourist attraction event, which put Korean performances at the forefront, received great attention in Taiwan.
The Korea Tourism Organization successfully completed the “K-Stage Showcase” held at the Taipei Performing Arts Center in Taiwan from the 4th to the 7th.
The event, which was organized for the first time to expand the Korean Wave spectrum by presenting various Korean performances such as Korean traditional music performances, musicals, and music dramas overseas, attracted 17,000 people in advance applications from August 1 to 21.
Despite the deposit system to prevent no-show, all seats were booked early, and even audiences who were eliminated from the seat allocation showed high enthusiasm to wait for seats on the spot. A total of eight performances were performed in the 400-seat concert hall, with more than 3,200 people enjoying colorful Korean performances.
The full-length performance “Inconvenient Convenience Store” introduced AI subtitle-enabled smart glasses so that audiences could enjoy Korean performances in more depth.
Through this showcase, we also promoted on-site with KKday, Taiwan’s largest online travel agency, so that locals who have tasted the charm of Korean performances can visit Korea as a “performance tourism” destination.
This event is characterized by a variety of contents that encompasses traditional Korean beauty and modern sense.
△Taiwan’s top-selling novel “Inconvenient Convenience Store” was introduced as a music drama for the first time overseas, and △ musical actor “Kai” sang the representative song of a Korean-style creative musical.
On top of that, △7 △ Kim Dong-joon (Children of the Empire), △ Sun-ye (Wonder Girls) △ Jang Dong-woo (infinity) △ Yu-kwon (Block B) △ Lee Ji-hoon took the stage to present the drama “Dream High” in the form of a show musical.
In addition, traditional performances by the National Gugak Center, pungmul stage at Anseong Namsadang, and burna (dish spinning) were used to capture the excitement and vitality of Korea.
“At this event, we presented a new paradigm for performance tourism by combining Korean culture and technology,” said Kim Nam-cheon, acting head of the tourism content strategy division. “We will support performing arts to become another killer content that leads tourism to Korea beyond simple box office hits.”
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