The Korea Heritage Service and the Korea Heritage Agency kicked off their 2024 Visit Korean Heritage Campaign.
It comprised a special performance, Korea On Stage, at Gyeongbokgung Palace’s Heungnyemun Square.
First launched in 2020, the Visit Korean Heritage Campaign promote Korean national heritage.
This year, with the transition to a new national heritage system, the campaign will offer a wider range of cultural programs across the country.
Actress Cho Boah has been appointed as the campaign ambassador.
She will play a key role in promoting Korean heritage and features in a video showcasing Changdeokgung Palace, part of the “Royalty Road” on the “Korean Heritage Route.”
Korea On Stage 2024 marked the first event of the 2024 campaign.
Since its debut in 2020, it has showcased national heritage through performances by renowned Korean artists.
The event has been held at various locations including London in 2023.
The campaign will feature various programs through the Korean Heritage Route.
In June, the Korean Temple Monasteries Route will feature “Finding Myself at the Temple” at Tongdosa Temple, a head temple of the Jogye Order of Korean Buddhism in Yangsan, Gyeongsangnamdo Province.
In October there will be a special morning walk program for international visitors at Changdeokgung Palace.
Additionally, a public call for tourism products utilizing national heritage sites is underway.
Up to nine tour packages will receive funding and operational support.
For easier access to the heritage sites, there transportation programs with Korail and Kumho Express are being expanded.
The Gwandong Pungryu Train program will include the operation of the Santa Train, and dedicated shuttle buses will be provided for the Gwandong Pungryu Era Route and the Korean Temple Monasteries Route.
Also, the Korean Heritage Passport Tour has been revamped to feature representative heritage sites from ten routes.
Updated information on these sites aims to enhance the visitor experience.
Participants can collect stamps at each heritage site to receive gifts.
The newly designed passport can be obtained at the Korean Heritage Tourist center at Incheon International Airport or via the official website.
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